The new Celebrity Big Brother eye has been revealed - and it's a thing of beauty.
The iconic logo has been given a revamp to match the new series' UK vs USA theme and combines the two countries' flags in a preview of the battles ahead.
CBB host Emma Willis gave us our first glimpse at the eye this morning on Twitter, adding the cheeky caption: "Eye eye, captain!"
Of course, the centre of the eye is a star to reflect the famous faces who'll be entering the house, but as usual no names have been confirmed yet.
Rumours have suggested everyone from Janice Dickinson to Brian Harvey and Fatman Scoop to Sherrie Hewson could be taking part this series.
The UK vs USA theme will see celebrities from both sides of the pond battling it out in a series of tasks, challenges and twists and we've been promised "plenty of surprises along the way".
The show will return to Channel 5 later this month.
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